Privacy policy


AXARA collects personal data on the Site with the customer's consent and is committed to protecting it. This data is processed confidentially in accordance with the French law 78-17 of January 6, 1978 relating to data processing, files, and freedoms for the purpose of processing orders. The data is necessary to manage orders and relationships with customers and to provide them with commercial information. It may be transmitted to contractual providers and partners. The data is also kept for security purposes, to comply with legal and regulatory obligations, and to improve and personalize the services offered to customers. The customer has the right to access, rectify and oppose the use of their personal data by contacting AXARA's customer service by email or mail. When entering personal data, the customer may agree to receive information about AXARA articles and brand in accordance with applicable law.

AXARA may send commercial offers to its customers by mail, email, SMS, telephone or via AXARA's web spaces on social networks, but this is subject to prior acceptance by the customer. The customer can freely oppose these commercial prospecting communications at any time by clicking on the "unsubscribe" link present in each email, or by making the request in-store, via their internet account, by mail or by responding "STOP" by SMS.

The website uses computer applications from third parties, such as social networks (Facebook, Pinterest, Instagram, etc.), which allow the user to share website content with other people or to express their opinion. When the user visits a page containing a "Share" button, their browser establishes a direct connection with the servers of the relevant social network. If the user is logged in to the social network during their browsing, the application buttons allow the pages viewed to be linked to their account. If the user does not want social networks to link the information collected through the site to their account, they must log out of the relevant social network before visiting the site. AXARA is in no way responsible for the content or operation of any of the social networks, including those that may be linked to the site.

Personal data protection

AXARA is committed to protecting the personal data of its customers by ensuring their security and confidentiality. To this end, AXARA takes necessary precautions to prevent distortion, damage, or unauthorized third-party access to this data. The personal data collected on the website is used only by AXARA, with the customer's consent, in accordance with the GDPR. It is collected to manage orders and customer relationships, inform customers of commercial offers, improve communication and personalize services offered to customers, and comply with legal and regulatory obligations. Customer personal data is retained only for the duration necessary for these purposes. It may be transmitted to service providers and contractual partners necessary for order management, who act on AXARA's instruction. Customers have the right to access, rectify, and object to their personal data by writing to AXARA's customer service and specifying their name, first name, email address, and customer references. Customers may also provide specific instructions for the management of their data after their death in accordance with the GDPR.

Cookie policy

When visiting the website, information about the client's browsing may be saved in files called "Cookies" on their computer, tablet, or smartphone. AXARA issues these cookies to facilitate the client's navigation on the site and better respond to their requests when they are connected. Different types of cookies may be installed, including cookies necessary for the site's operation, functional cookies, advertising cookies, and third-party cookies. Analytical cookies are also used to improve the site's performance and provide statistics. AXARA uses Google Analytics for this purpose. Third-party companies may also deposit cookies to identify the client's interests and personalize ads. AXARA ensures that these third-party companies process the collected data in accordance with the law and implement security measures to protect data confidentiality. Clients may refuse third-party cookies if they wish.

Clients can disable cookies at any time by adjusting their internet browser settings. The browser can also be configured to report cookies deposited on their device and ask the client whether to accept them or not. The client can choose to accept or refuse cookies for each case or systematically refuse them. It is important to note that this configuration may affect access to services requiring the use of cookies on

To manage cookies effectively, it is recommended that the client configure their browser taking into account the purposes of the cookies listed above. Instructions for configuring the settings of each browser are different and can be found in the corresponding help menu.

The maximum validity period for advertising cookies is 13 months. At the end of this period, the user will be prompted again to give their consent by displaying an information banner.

To refuse third-party cookies or manage their use and exploitation, the user can go directly to the websites of these third parties. In accordance with the "Information Technology and Liberties" law n°78-17 of January 6th, 1978, as amended, the user may exercise their right of access, rectification, deletion, or opposition for legitimate reasons regarding their personal data by sending a postal letter to AXARA at the following address: 152 rue de Paris 93100 Montreuil, accompanied by a photocopy of their ID.